A. sought specialty products
B. unsought consumer products
C. convenient specialty products
D. convenience products and services
Related Mcqs:
- The guarantees of products by its manufacturers and offer payment terms are classified as _________?
A. price policy
B. distribution policy
C. conditions of sale
D. territorial rights - The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
A. pull strategy
B. bundle strategy
C. shallow strategy
D. push strategy - The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of?
A. sought products
B. unsought products
C. specialty products
D. industrial unsought products - The markets which include buying from manufacturers rather than intermediaries is classified as________?
A. relative buyers
B. price sensitive buyers
C. business markets
D. consumer markets - The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________?
A. non-functional discount
B. functional discount
C. quantity discount
D. descriptive discount - The intermediaries that perform functions of selling goods of different manufacturers are classified as _______?
A. trade channel
B. escalator channel
C. shallow channels
D. predatory channels - Anything that can be offered by any manufacturers in market to satisfy the demands is classified as ____________?
A. product
B. service
C. core benefit
D. potential product - The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as?
A. investment ownership
B. contract manufacturing
C. joint ownership
D. management contracting - The kind of channel arrangement which involves one or more than one independent wholesalers, producers and retailers is classified as?
A. vertical marketing system
B. static distribution channel
C. conventional distribution channel
D. horizontal marketing system - All the stated terms and conditions for which the producers enfranchise all the other distributors are classified as _________?
A. conditions of sale
B. territorial rights of distributor’s
C. territorial rights of producers
D. intensive policy
