A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method
Related Mcqs:
- The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - The method of managing promotional budget to match the outlays of competitors is called?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - The methods used to determine total budget for advertising its market offerings are?
A. affordable method
B. competitive parity method
C. percentage of sales method
D. all of above - The kind of strategy which is used by the company to achieve advertising objectives is classified as?
A. advertising strategy
B. advertising objective
C. advertising messages
D. advertising budget - The kind of cost which does not vary with the level of production of company or level of sales is classified as?
A. variable costs
B. fixed costs
C. total costs
D. all of above - The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as?
A. marketing logistics network
B. supply chain management
C. delivery network
D. physical distribution network - In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
A. Brand image
B. Distribution
C. Promotion
D. Price - The companies shift the ordering responsibility to the specific supplier’s in managing systems are classified as__________?
A. vendor managed inventory
B. replenishment programs
C. continuous programs
D. inventory management - The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as
A. rational concept
B. reminder concept
C. creative concept
D. persuasive concept
