A. affordable method
B. competitive parity method
C. percentage of sales method
D. all of above
Related Mcqs:
- The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
A. product invention
B. communication invention
C. joint invention
D. ownership adaptation - The gathered and acted upon information about the market and its offerings is the part of _________?
A. the market-sensing process
B. the customer acquisition process
C. the fulfill management process
D. the new-offering process - The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - The method of managing advertising budget at the level company can have money for is classified as?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - The set of organizations interdependent on each other that help in making market offerings available to customer are called?
A. interactive channels
B. marketing channels
C. pricing channels
D. basing point channels - The set of stages through which the customers pass through while purchasing the market offerings are classified as?
A. channel designing stages
B. strategic stages
C. channeling stages
D. buyer readiness stage - Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as?
A. public relations
B. advertising
C. sales promotion
D. personal selling - The markets in which the market offerings are bought from sellers for reselling purpose are known as?
A. business markets
B. reseller markets
C. government markets
D. international markets - The wholesaler who only brings buyers and sellers closer by assisting in negotiations without taking title of market offerings is classified as?
A. manufacturer’s sales branches
B. brokers
C. agent
D. drop shippers
