A. rational concept
B. reminder concept
C. creative concept
D. persuasive concept
Related Mcqs:
- The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as?
A. rational style
B. persuasive style
C. creative style
D. execution style - The kind of strategy which is used by the company to achieve advertising objectives is classified as?
A. advertising strategy
B. advertising objective
C. advertising messages
D. advertising budget - In brand mantra, the process of making it memorable is classified in dimension of __________?
A. simplifying
B. straddling
C. communication
D. inspiration - The concept which refers how well the services or products are brought from company to customers is classified as __________?
A. customer training
B. customer consulting
C. ordering ease
D. delivery - In marketing strategy, the advertising and personal selling can be referred as?
A. Place
B. Product
C. Price
D. Promotion - The set of vehicles which are used to deliver message to intended audiences is classified as?
A. advertising objective
B. advertising media
C. reminder media
D. rational media - The brand association which can be made superior and distinctive relevance to competitor’s is classified as __________?
A. desirability
B. deliverability
C. differentiability
D. feasibility - The PLC concept which consists of longest life cycles is classified as?
A. product classes
B. product forms
C. branding
D. product perception - The theme of message content which directs to the audience sense of what is proper and right is classified as?
A. irrational appeal
B. moral appeal
C. rational appeal
D. emotional appeal - The theme of the message content which is related to self-interest of audience is classified as?
A. irrational appeal
B. moral appeal
C. rational appeal
D. emotional appeal
