The set of vehicles which are used to deliver message to intended audiences is classified as?

Related Mcqs:

1. The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?

   A. integrated marketing communications
   B. integrated strategic channels
   C. integrated outbound channels
   D. none of the above

2. The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as?

   A. rational style
   B. persuasive style
   C. creative style
   D. execution style

3. The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as

   A. rational concept
   B. reminder concept
   C. creative concept
   D. persuasive concept

4. The system in which company creates partnerships with different channels to deliver their market offering is classified as ________?

   A. functional network
   B. predatory network
   C. hybrid network
   D. value network

5. The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as?

   A. emotional appeal
   B. rational appeal
   C. moral appeal
   D. irrational appeal

6. The theme of message content which directs to the audience sense of what is proper and right is classified as?

   A. irrational appeal
   B. moral appeal
   C. rational appeal
   D. emotional appeal

7. The theme of the message content which is related to self-interest of audience is classified as?

   A. irrational appeal
   B. moral appeal
   C. rational appeal
   D. emotional appeal

8. The type of communication channel that send message without personal feedback or contact is classified as?

   A. personal communication channels
   B. irrational communication channels
   C. non-emotional communication channels
   D. non-personal communication channels

9. The market segmentation based on customers seeking brands that deliver benefits is example of

   A. geographic segmentation
   B. income segmentation
   C. psychographic segmentation
   D. benefit segmentation

10. The whole cluster of benefits when company promises to deliver through its market offering is called _________?

    A. value proposition
    B. customer proposition
    C. product proposition
    D. brand proposition