A. product potential
B. market potential
C. demand
D. sales
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The market which is not affected by marketing expenditures of other companies in industry is called ___________?
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The programs design for customers which is limited to any affinity group are classified as ___________?
A. expanding expenditure
B. limited expenditure
C. expansible market
D. no expansible market
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If sales forecast graphically shown, the vertical axis shows ___________?
A. market share forecast
B. company demand
C. market potential
D. company sales forecast
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The estimation of potential buyers and estimation of potential purchases is classified as ____________?
A. sales
B. marketing effort
C. raw material cost
D. production
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The price margins fall and price competition increases when the index of market penetration is ____________?
A. multiple-factor index method
B. chain-ratio method
C. market-buildup method
D. demand-buildup method
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The estimated share of market in the reference of company’s product is called __________?
A. high
B. low
C. zero
D. fixed
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The lower the product-penetration percentage, the ___________?
A. company demand
B. potential demand
C. estimated demand
D. minimum demand
0
The products and services are perceived value as compared to the competitors is dependent on ___________?
A. higher the potential
B. lower the potential
C. higher the buying power
D. lower the buying power
0
The ‘public blogs’ and customer complaint sites are examples of ___________?
A. potential demand
B. estimated demand
C. company demand
D. minimum demand
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