Collecting Information and Forecasting Demand

A. product potential
B. market potential
C. demand
D. sales

A. expanding expenditure
B. limited expenditure
C. expansible market
D. no expansible market

A. market share forecast
B. company demand
C. market potential
D. company sales forecast

A. sales
B. marketing effort
C. raw material cost
D. production

A. multiple-factor index method
B. chain-ratio method
C. market-buildup method
D. demand-buildup method

A. high
B. low
C. zero
D. fixed

A. company demand
B. potential demand
C. estimated demand
D. minimum demand

A. higher the potential
B. lower the potential
C. higher the buying power
D. lower the buying power

A. potential demand
B. estimated demand
C. company demand
D. minimum demand

A. marketing management
B. building marketing records
C. field work
D. marketing intelligence on internet