Collecting Information and Forecasting Demand

A. statistical demand
B. exponential demand
C. economic demand
D. product demand

A. internal records
B. external records
C. private records
D. public records

A. low market penetration index
B. high market penetration index
C. stretched market penetration index
D. strict demand

A. chain-ratio method
B. supply ratio method
C. raw material ratio
D. fixed cost ratio

A. market potential
B. market demand
C. product potential
D. share potential

A. product marketing
B. service marketing
C. internet based market intelligence
D. market development

A. socio-techno environment
B. political-legal environment
C. technology trends
D. social trends

A. forecasting
B. ratio method
C. factor method
D. point scale method

A. fad
B. trend
C. competitor’s effect
D. competitive marketing

A. sales budget
B. marketing budget
C. demand budget
D. competitor’s budget