A. chain-ratio method
B. supply ratio method
C. raw material ratio
D. fixed cost ratio
Related Mcqs:
- The process of learning the differences from similar stimulus and adjusting responses accordingly is classified as_________?
A. discrimination
B. motivation drive
C. motivation cue
D. behavior learning - The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called?
A. freight on board origin pricing
B. zone pricing
C. basing point pricing
D. uniform delivered pricing - The technique of asking respondents for completing presented sentences is said to be ____________?
A. completely unstructured
B. word association
C. sentence completion
D. thematic appreciation test - The technique of asking in which the researcher is asked to write first word to come in mind is classified as ____________?
A. word appreciation test
B. graphic appreciation test
C. completely unstructured
D. word association - The testing technique in which researchers measure customers responses to new products is called?
A. controlled test markets
B. simulated test markets
C. free test markets
D. uncontrolled test markets - The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called?
A. point of purchase promotion
B. cents off deals
C. sales premium
D. advertising specialties - The technique in which respondents are presented with a picture and to write what they think about the picture is called?
A. thematic appreciation test
B. story appreciation test
C. graphic appreciation test
D. word appreciation test - The technique that helps the researchers to explore customer’s perceptions about product and brand is called ___________?
A. open-ended questionnaire
B. close-ended questionnaire
C. quantitative measures
D. qualitative measures - The technique of asking respondents to complete the given story is called _________?
A. sentence completion
B. story completion
C. completely unstructured
D. word association - The technique which tries to identify real cost of serving an individual customer is called ______?
A. activity based accounting
B. cost based accounting
C. price based accounting
D. turnover based accounting