A. low market penetration index
B. high market penetration index
C. stretched market penetration index
D. strict demand
Related Mcqs:
- The maximum number of sales of all the firms in an industry, for a given period of time is called __________?
A. total market potential
B. total production potential
C. total demand potential
D. current demand - The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?
A. profit centered company
B. market centered company
C. competitor centered company
D. customer centered company - The estimation of potential buyers and estimation of potential purchases is classified as ____________?
A. multiple-factor index method
B. chain-ratio method
C. market-buildup method
D. demand-buildup method - The number of customers or potential customers who will help in company’s growth is classified as __________?
A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base - The market which is not affected by marketing expenditures of other companies in industry is called ___________?
A. expanding expenditure
B. limited expenditure
C. expansible market
D. no expansible market - Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as?
A. raw material exporting economies
B. subsistence economies
C. emerging economies
D. industrial economies - In growth-share matrix, the high growth and high share SBU’s are considered as?
A. Stars
B. Cash Cows
C. Question marks
D. Dogs - In industry, market is affected by marketing expenditures of companies is called ___________?
A. expansible market
B. no expansible market
C. expanding expenditure
D. limited expenditure - The demand of market corresponding to the level of industry is called as ____________?
A. market forecast
B. demand forecast
C. product forecast
D. market share forecast - The way of entering into foreign markets by partnering with other firms to produce any market offering is called?
A. exporting
B. importing
C. joint venturing
D. licensing
