A. total market potential
B. total production potential
C. total demand potential
D. current demand
Related Mcqs:
- The substantial growth potential in the industry for all the firms is called ___________?
A. low market penetration index
B. high market penetration index
C. stretched market penetration index
D. strict demand - The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?
A. profit centered company
B. market centered company
C. competitor centered company
D. customer centered company - Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?
A. sales promotion
B. personal selling
C. public relations
D. advertising - The combination consists average past sales and most recent sales are ______________?
A. exponential smoothing
B. time series smoothing
C. statistical smoothing
D. sales forecast - The comparison of past time series as seasonal sales and sales trend is included in ____________?
A. time-series analysis
B. expert opinion
C. sales force opinion
D. buyer’s intentions - Sales force compensation should direct the sales force toward activities that are consistent with _________ ?
A. Overall company strategies
B. Overall company objectives
C. Overall department objectives
D. Overall marketing objectives
E. All of the aboveSubmitted by: Rashid Mehmood
- The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as?
A. customer sales force structure
B. product sales force structure
C. indirect sales force structure
D. territorial sales force structure - The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - The sales force structure in which a sales representatives works to sell specific items of product line is classified as?
A. indirect sales force structure
B. territorial sales force structure
C. customer sales force structure
D. product sales force structure - The information which is collected from sales dealers, sales displays and advertising is classified as ____________?
A. personal sources
B. commercial sources
C. public sources
D. experimental sources