A. high
B. low
C. zero
D. fixed
Related Mcqs:
- The company may expand its share in market is shown in share-penetration index, which is _____________?
A. low market penetration index
B. high market penetration index
C. fixed index
D. zero index - The ‘market-penetration strategy’ is used to gain market share in __________?
A. current product in current market
B. current products in new market
C. new products for new markets
D. new products in new market - The low share-penetration index includes ___________?
A. low brand awareness
B. low availability
C. high price
D. all of the above - The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called ___________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - Considering types of retail stores, the one which sells merchandise with low margins at lower price and in high volumes is called?
A. discount store
B. selective store
C. extensive store
D. exclusive store - The strategies such as diversification, penetration and market development are the part of __________?
A. extensive growth
B. intensive growth
C. integrative growth
D. disintegrative growth - Rising promotion costs and shrinking profit margins are the result of ___________.
A. Changing technology
B. Globalization
C. Deregulation
D. Heightened competition - The lower the product-penetration percentage, the ___________?
A. higher the potential
B. lower the potential
C. higher the buying power
D. lower the buying power - The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps - The market forecast shows the market demand which is ___________?
A. expected
B. maximum
C. minimum
D. None of above
