A. marketing management
B. building marketing records
C. field work
D. marketing intelligence on internet
Related Mcqs:
- The group of online social communities such as virtual worlds, social networking sites and blogs where people exchange opinions is classified as?
A. inbound social networks
B. outbound social networks
C. offline social networks
D. online social networks - The websites are established for independent products and customer services review forums are the classic examples of _____________?
A. product marketing
B. service marketing
C. internet based market intelligence
D. market development - The combo sites for product reviews and expert opinions are classified as _____________?
A. marketing intelligence on internet
B. field work
C. marketing management
D. building marketing records - Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as?
A. broadcast media
B. display media
C. online media
D. print media - The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called?
A. promotion mix
B. marketing communication mix
C. strategic buyer behavior mix
D. both a and b - If product performance exceeds customer expectations, the customer is?
A. satisfied
B. dissatisfied
C. delighted
D. none of above - The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?
A. corporate website
B. marketing website
C. branding website
D. viral website - The higher is the gap between product performance and customer expectations, the customer is?
A. more satisfied
B. more dissatisfied
C. more delighted
D. none of the above - If customers perceive that price of product is greater than the value it provides to customer then the customer?
A. would get free products
B. would get discount
C. would buy product
D. would not buy product - The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above
