A. marketing intelligence on internet
B. field work
C. marketing management
D. building marketing records
Related Mcqs:
- The group of online social communities such as virtual worlds, social networking sites and blogs where people exchange opinions is classified as?
A. inbound social networks
B. outbound social networks
C. offline social networks
D. online social networks - The pricing strategy which combines prices of two or more products in a combo pack is classified as?
A. segmented pricing
B. discount pricing
C. allowance pricing
D. product bundle pricing - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The online journals where people post their reviews and thoughts on narrow topic are classified as?
A. business domain website
B. corporate website
C. blogs
D. marketing website - A person’s pattern of living and as expressed in activities and opinions is best classified as ____________?
A. role
B. status
C. lifestyle
D. personality - The focus on customer’s evaluations and opinions is classified as _______?
A. brand judgments
B. brand resonance
C. brand emotions
D. brand conversation - The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing - The stage in buying behavior which follows the reviews of supplier proposals by business buyer is?
A. supplier selection
B. proposal solicitation
C. supplier search
D. order-routine specification - A person, who offers informal reviews or advice about specific category is called as__________?
A. associative leader
B. inspiration leader
C. opinion leader
D. group leader - The ‘public blogs’ and customer complaint sites are examples of ___________?
A. marketing management
B. building marketing records
C. field work
D. marketing intelligence on internet
