A. associative leader
B. inspiration leader
C. opinion leader
D. group leader
Related Mcqs:
- The companies shift the ordering responsibility to the specific supplier’s in managing systems are classified as__________?
A. vendor managed inventory
B. replenishment programs
C. continuous programs
D. inventory management - In business buying process, the group having informal or formal power of approving suppliers is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?
A. augmented product
B. actual product
C. actual ownership
D. tangible products - The stage in buying behavior which follows the reviews of supplier proposals by business buyer is?
A. supplier selection
B. proposal solicitation
C. supplier search
D. order-routine specification - The online journals where people post their reviews and thoughts on narrow topic are classified as?
A. business domain website
B. corporate website
C. blogs
D. marketing website - The combo sites for product reviews and expert opinions are classified as _____________?
A. marketing intelligence on internet
B. field work
C. marketing management
D. building marketing records - The person’s specific traits that can be attributed to any brand are classified as____________?
A. brand personality
B. personality
C. self-goals
D. self-values - The specific companies that are hired for specific projects and design studies are classified as ___________?
A. custom marketing research firms
B. designed researches
C. customer oriented research firms
D. None of above - The specific brand lines supplied to specific retailers are classified as _________?
A. branded variants
B. product variants
C. sub-brand variants
D. line variants - The lot of marketing efforts are required to market the products and services for the product category called?
A. unsought consumer products
B. specialty industrial products
C. industrial augmented products
D. sought primary products
