A. user
B. influencer
C. decider and gatekeeper
D. buyer
Related Mcqs:
- The network of company’s suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as ____________?
A. hybrid network
B. value network
C. functional network
D. predatory network - In business buying process, the group who has formal authority of supplier selection is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - In business buying process, the group who furnish the information to evaluate alternatives is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - In business buying process, the group who manage and control information flow is classified as?
A. user
B. influencer
C. decider
D. gatekeeper - The process which involves comparing alternative suppliers for buying raw materials needed in production is classified as?
A. business buyer behavior
B. derived demand
C. business buying process
D. cognitive dissonance - The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?
A. involuntary franchising
B. voluntary chain
C. involuntary chain
D. voluntary franchising - The buying mode which requires additional participants at buyers and suppliers end is best classified as__________?
A. modified buyers
B. modified task
C. modified rebuy
D. modified buy - The buying situation in which suppliers make effort to maintain quality of materials is classified as_________?
A. straight rebuy
B. turned rebuy
C. new buy
D. purpose buying - The buying situation in which purchases are ordered from suppliers on an approved list is classified as_________?
A. modified task
B. straight rebuy
C. new task
D. modified rebuy
