A. trend
B. mega trend
C. minor fad
D. market disaster
Related Mcqs:
- The sequence of events which are durable and have momentum is classified as ____________?
A. fad
B. trend
C. competitor’s effect
D. competitive marketing - The marketer who looks forward for the customer’s needs in near future is classified as ____________?
A. creative marketers
B. market driven marketers
C. responsive marketers
D. anticipative marketers - A company’s overall financial health of brand and future customer perspective is classified as ____________?
A. unit dashboards
B. brand metrics pathway
C. marketing dashboards
D. stakeholder’s dashboards - The changes in behavior occur because of some experiences is classified as ____________?
A. drive
B. motivation
C. learning
D. cues - Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as?
A. market follower
B. market niche
C. market challenger
D. market leader - The trial amount of any market offering for limited time before full introduction in market is classified as?
A. premium
B. advertising specialties
C. sample
D. coupon - The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - The defense strategy in which the leader stretches over new market territories using market diversification is classified as _____________?
A. mobile defense
B. static defense
C. stable defense
D. unstable defenses - The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?
A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps - When any firm sells its market offering too many different market segments, it is classified as _________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization