A. drive
B. motivation
C. learning
D. cues
Related Mcqs:
- All the brand’s related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?
A. word associations
B. sentence associations
C. Company associations
D. brand associations - The analysis of how customer experiences contribute to company’s competitive advantage is classified as __________?
A. customer’s metrics pathway
B. unit metrics pathway
C. stakeholder satisfaction pathway
D. company metrics pathway - The system includes all the experiences while using the market offering is classified as ________?
A. customer proposition
B. value delivery system
C. product proposition
D. distinctive proposition - Because of experience, the changes in individual behavior is referred as?
A. learning
B. change in personality
C. change in brand image
D. none of above - The events occur in a sequence that are often predictable and shape the market future is best classified as ____________?
A. trend
B. mega trend
C. minor fad
D. market disaster - The tendency to which experiences of potential customers fits with the innovation is called?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The tendency to which experiences of potential customers fits with the innovation is called?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The feelings, experiences, beliefs and thoughts associated with any specific product are included in _________?
A. customer preferences
B. product similarities
C. brand knowledge
D. product difference - The conflict that can occur between two channels which operate at same level is classified as __________?
A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict - The conflict that can occur between two marketing channels operate at different levels is classified as ________?
A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict
