A. learning
B. change in personality
C. change in brand image
D. none of above
Related Mcqs:
- The strategy of using individual family brand names is referred as ________?
A. house of brands
B. strategy house
C. house of products
D. extended strategy - The changes in behavior occur because of some experiences is classified as ____________?
A. drive
B. motivation
C. learning
D. cues - The decrease in average per unit cost of production which is caused by accumulated experience of production is classified as?
A. experience curve
B. learning curve
C. costing curve
D. pricing curve - The PLC stage which experience increased marketing outlays is said to be?
A. maturity stage
B. predictive stage
C. improved market stage
D. profit achieved stage - Considering accumulated production experience, the decreasing in average cost is classified as ___________?
A. experience curve
B. learning curve
C. observational curve
D. both A and B - The frame of liking or disliking a specific product or moving to and away from a brand is referred as?
A. belief
B. attitude
C. learning
D. both b and c - In marketing strategy, the advertising and personal selling can be referred as?
A. Place
B. Product
C. Price
D. Promotion - The close factors affecting the company’s ability to serve its customers are referred as?
A. Microenvironment
B. Macro environment
C. Both a and b
D. None of the above - The sales goals set for company division or product lines are referred as ___________?
A. sales quota
B. production quota
C. demand potential
D. marketing expenses quota - The strategy of using company brand name for every product is referred as __________?
A. house of products
B. branded house strategy
C. house of brands
D. strategy house
