A. Microenvironment
B. Macro environment
C. Both a and b
D. None of the above
Related Mcqs:
- The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The Companys strengths and weakness are evaluated in?
A. PEST analysis
B. SWOT analysis
C. Both a and b
D. None of above - All the factors affecting purchasing power of consumers are included in?
A. the cultural environment
B. the demographic environment
C. the economic environment
D. both a and b - The process of selecting the segments to serve by offering product is referred as?
A. Market segmentation
B. Targeting
C. Marketing
D. Both a and b - The large societal forces that affects organizations close factors are known as?
A. Microenvironment
B. Macro environment
C. Organizations environment
D. Market environment - The retailers that follow the pattern of “locate-compare-select” to serve their customers are classified as?
A. full-service retailers
B. self-service retailers
C. limited service retailers
D. super retailers - When the customers possess sufficient ability and motivation, they always follow _____________?
A. central route
B. value route
C. motivation route
D. elaboration route - The factors that affect Company’s ability to maintain customer relationships are known as?
A. Marketing environment
B. Marketing dashboard
C. Marketing plan
D. Both a and b - The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment - The short term benefit given to the customers to attract more customers is called?
A. sales promotion
B. inbound promotion
C. outbound promotion
D. organizational promotion
