A. Microenvironment
B. Macro environment
C. Both a and b
D. None of the above
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Related Mcqs:
- The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
- A. Strengths B. Weaknesses C. Opportunities D. Threats...
- The Companys strengths and weakness are evaluated in?
- A. PEST analysis B. SWOT analysis C. Both a and b D. None of above...
- All the factors affecting purchasing power of consumers are included in?
- A. the cultural environment B. the demographic environment C. the economic environment D. both a and b...
- The process of selecting the segments to serve by offering product is referred as?
- A. Market segmentation B. Targeting C. Marketing D. Both a and b...
- The large societal forces that affects organizations close factors are known as?
- A. Microenvironment B. Macro environment C. Organizations environment D. Market environment...
- The retailers that follow the pattern of “locate-compare-select” to serve their customers are classified as?
- A. full-service retailers B. self-service retailers C. limited service retailers D. super retailers...
- When the customers possess sufficient ability and motivation, they always follow _____________?
- A. central route B. value route C. motivation route D. elaboration route...
- The factors that affect Company’s ability to maintain customer relationships are known as?
- A. Marketing environment B. Marketing dashboard C. Marketing plan D. Both a and b...
- The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
- A. attainable segment B. measureable segment C. accessible segment D. substantial segment...
- The short term benefit given to the customers to attract more customers is called?
- A. sales promotion B. inbound promotion C. outbound promotion D. organizational promotion...
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