A. Marketing environment
B. Marketing dashboard
C. Marketing plan
D. Both a and b
Related Mcqs:
- An ability to determine the marketing strategy to affect customer mind-set is considered as _________?
A. develop multiplier
B. program multiplier
C. market multiplier
D. customer multiplier - The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as?
A. inbound promotion
B. outbound promotion
C. organizational promotion
D. consumer promotions - The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The Companys strengths and weakness are evaluated in?
A. PEST analysis
B. SWOT analysis
C. Both a and b
D. None of above - According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?
A. sales promotion
B. offline promotion
C. direct channeling
D. direct marketing - The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as?
A. event marketing
B. sponsored marketing
C. online marketing
D. off deal marketing - The building of understanding, individual customer offerings and deeper relationships is the part of ____________?
A. customer acquisition process
B. the new-offering process
C. customer relationship management
D. the strategic management process - The factors that can affect purchase decision and attention are?
A. attitude of others
B. unexpected situational factors
C. expected situational factors
D. both a and b - The ‘psychological factors’ that affect consumer’s buying behaviors includes?
A. motivation
B. perception
C. beliefs and attitudes
D. all of above - The close factors affecting the company’s ability to serve its customers are referred as?
A. Microenvironment
B. Macro environment
C. Both a and b
D. None of the above
