A. attitude of others
B. unexpected situational factors
C. expected situational factors
D. both a and b
Related Mcqs:
- In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
A. need recognition
B. information search
C. purchase decision
D. both b and c - The factors that influence the purchase decision and purchase intention are __________?
A. unanticipated situational factors
B. attitudes of others
C. anticipated factors
D. both A and B - The ‘psychological factors’ that affect consumer’s buying behaviors includes?
A. motivation
B. perception
C. beliefs and attitudes
D. all of above - The factors that affect Company’s ability to maintain customer relationships are known as?
A. Marketing environment
B. Marketing dashboard
C. Marketing plan
D. Both a and b - When more and more extrinsic factors play role in the buying decision, the customer most probably follow__________?
A. peripheral route
B. central route
C. expectancy cue
D. value cue - Marketing myopia is to pay attention to?
A. Product offered by company
B. Benefits produced by products
C. Experiences associated with products
D. None of above - The ‘selective distortion’ and ‘selective attention’ are the types of_________?
A. motivational process
B. sampling process
C. perceptual process
D. technical process - The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of?
A. event promotion
B. off deal promotion
C. trade promotions
D. business promotions - The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as?
A. sample
B. coupon
C. premium
D. cash refunds - When the product is risky it can affect the well-being of buyer mentally and is classified as________?
A. attitude risk
B. psychological risk
C. physiological risk
D. social risk
