A. peripheral route
B. central route
C. expectancy cue
D. value cue
Related Mcqs:
- The role of people in buying decision consists of ___________?
A. influencer and initiator
B. decider
C. buyer and user
D. all of the above - In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
A. Brand image
B. Distribution
C. Promotion
D. Price - The customer buying behavior such as little planning before buying products is included in?
A. convenient specialty products
B. unsought products
C. sought products
D. convenient products - The stage which describes extrinsic properties to meet customer’s social needs is considered as _________?
A. brand salience
B. brand performance
C. brand imagery
D. brand feelings - The first step in buying, decision process is to__________?
A. recognize problem
B. search of information
C. deciding information sources
D. problem analysis - In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
A. need recognition
B. information search
C. purchase decision
D. both b and c - The factors that influence the purchase decision and purchase intention are __________?
A. unanticipated situational factors
B. attitudes of others
C. anticipated factors
D. both A and B - The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?
A. users
B. influencers
C. deciders
D. initiators - The percentage or number of customers who move from one level to next level in buying decision process is called ________?
A. conversion rates
B. marketing rates
C. shopping rates
D. loyalty rates - The buying center includes all the organizations who play roles as_________?
A. initiators and users
B. deciders and approvers
C. buyers and gatekeepers
D. all of the above
