A. peripheral route
B. central route
C. expectancy cue
D. value cue
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Related Mcqs:
- The role of people in buying decision consists of ___________?
- A. influencer and initiator B. decider C. buyer and user D. all of the above...
- In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
- A. Brand image B. Distribution C. Promotion D. Price...
- The customer buying behavior such as little planning before buying products is included in?
- A. convenient specialty products B. unsought products C. sought products D. convenient products...
- The stage which describes extrinsic properties to meet customer’s social needs is considered as _________?
- A. brand salience B. brand performance C. brand imagery D. brand feelings...
- The first step in buying, decision process is to__________?
- A. recognize problem B. search of information C. deciding information sources D. problem analysis...
- In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
- A. need recognition B. information search C. purchase decision D. both b and c...
- The factors that influence the purchase decision and purchase intention are __________?
- A. unanticipated situational factors B. attitudes of others C. anticipated factors D. both A and B...
- The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?
- A. users B. influencers C. deciders D. initiators...
- The percentage or number of customers who move from one level to next level in buying decision process is called ________?
- A. conversion rates B. marketing rates C. shopping rates D. loyalty rates...
- The buying center includes all the organizations who play roles as_________?
- A. initiators and users B. deciders and approvers C. buyers and gatekeepers D. all of the above...
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