A. initiators and users
B. deciders and approvers
C. buyers and gatekeepers
D. all of the above
Related Mcqs:
- The information is collected from consumer rating organizations and mass media is classified as_________?
A. public sources
B. experimental sources
C. personal sources
D. commercial sources - The major types of retail organizations includes?
A. corporate chains
B. retailer cooperatives
C. voluntary chains
D. all of above - The buying situation in which suppliers make effort to maintain quality of materials is classified as_________?
A. straight rebuy
B. turned rebuy
C. new buy
D. purpose buying - The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?
A. users
B. influencers
C. deciders
D. initiators - The buying situation in which purchases are ordered from suppliers on an approved list is classified as_________?
A. modified task
B. straight rebuy
C. new task
D. modified rebuy - When more and more extrinsic factors play role in the buying decision, the customer most probably follow__________?
A. peripheral route
B. central route
C. expectancy cue
D. value cue - To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling - The customer buying behavior such as little planning before buying products is included in?
A. convenient specialty products
B. unsought products
C. sought products
D. convenient products - The price adjustments made for volume purchases, payment of bills and off season buying includes?
A. discount and allowances
B. zone price adjustment
C. basing point adjustment
D. geographic adjustment - The ‘psychological factors’ that affect consumer’s buying behaviors includes?
A. motivation
B. perception
C. beliefs and attitudes
D. all of above
