The representation of consumer preferences and perceptions in visual manner is classified as __________?

Related Mcqs:

1. The technique in which the people create picture of collage or other drawings to depict consumer’s perceptions is called _________?

   A. visualizations
   B. personifications
   C. laddering
   D. associations

2. A company’s survey to access people’s knowledge, preferences and beliefs are classified as __________?

   A. survey research
   B. focus group researcher
   C. ethnographic research
   D. observational research

3. In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as __________?

   A. esteem
   B. perceived esteem
   C. energized esteem
   D. energized similarities

4. When all the customers have same preferences, the marketing strategy is classified as ___________?

   A. mass marketing
   B. niche marketing
   C. individual marketing
   D. profitability marketing

5. The group of related items in a large variety that performs tasks in compatible manner is classified as __________?

   A. product mix
   B. product system
   C. product assortment
   D. family and line of product

6. The list of products depending upon long run consumer benefits and consumer satisfaction does not includes?

   A. salutary products
   B. outbound products
   C. deficient products
   D. pleasing products

7. In marketing research, asking preferences and questions about buying behavior is example of?

   A. experimental research
   B. ethnographic research
   C. observational research
   D. survey research

8. The forces and factors that shape customers preferences and behaviors are known as?

   A. the cultural environment
   B. the demographic environment
   C. the economic environment
   D. the political environment

9. The perceptions of the customer about the value of products are considered to set the?

   A. floor for cost
   B. ceiling for prices
   C. floor for prices
   D. ceiling for cost

10. The technique that helps the researchers to explore customer’s perceptions about product and brand is called ___________?

    A. open-ended questionnaire
    B. close-ended questionnaire
    C. quantitative measures
    D. qualitative measures