A. floor for cost
B. ceiling for prices
C. floor for prices
D. ceiling for cost
Related Mcqs:
- The technique that helps the researchers to explore customer’s perceptions about product and brand is called ___________?
A. open-ended questionnaire
B. close-ended questionnaire
C. quantitative measures
D. qualitative measures - If customer’s expectations and products performance matches, the customer is?
A. satisfied
B. dissatisfied
C. delighted
D. none of above - If customers perceive that price of product is less than the value it provides to customer then the customer?
A. would buy product
B. would not buy product
C. would get free products
D. would get discount - If customers perceive that price of product is greater than the value it provides to customer then the customer?
A. would get free products
B. would get discount
C. would buy product
D. would not buy product - The detailed description of products, target market, competitors and customer value proposition is classified as?
A. write-up
B. write-down
C. follow-up
D. none of above - In third level of customer value hierarchy, the marketer creates the basic products into ___________?
A. expected products
B. basic product
C. augmented products
D. potential product - In fifth level of customer value hierarchy, the marketer converts the augmented products into _________?
A. expected products
B. basic product
C. augmented products
D. potential product - In fourth level of customer value hierarchy, the marketer converts the expected products into __________?
A. expected products
B. basic product
C. augmented products
D. potential product - The technique in which the people create picture of collage or other drawings to depict consumer’s perceptions is called _________?
A. visualizations
B. personifications
C. laddering
D. associations - In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as __________?
A. esteem
B. perceived esteem
C. energized esteem
D. energized similarities
