A. experimental research
B. ethnographic research
C. observational research
D. survey research
Related Mcqs:
- The type of questions in marketing research questionnaire are ____________?
A. open -ended questions
B. close-ended questions
C. rating scale
D. both A and B - The customer buying behavior such as little planning before buying products is included in?
A. convenient specialty products
B. unsought products
C. sought products
D. convenient products - When all the customers have same preferences, the marketing strategy is classified as ___________?
A. mass marketing
B. niche marketing
C. individual marketing
D. profitability marketing - The research on consumer buying behavior answers
A. what consumers buy
B. why consumers buy
C. where consumers buy
D. all of above - The research approaches in marketing research does not include?
A. experimental research
B. observational research
C. ethnographic research
D. survey research - The research instruments use in marketing research process do not include ________?
A. questionnaires
B. qualitative measures
C. technological devices
D. random sample - The research instruments present to respondents consist a set of questions, are classified as __________?
A. technological devices
B. random sample
C. questionnaires
D. stratified sample - To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling - A company’s survey to access people’s knowledge, preferences and beliefs are classified as __________?
A. survey research
B. focus group researcher
C. ethnographic research
D. observational research - The technique of asking in which the researcher is asked to write first word to come in mind is classified as ____________?
A. word appreciation test
B. graphic appreciation test
C. completely unstructured
D. word association
