The technique of asking in which the researcher is asked to write first word to come in mind is classified as ____________?

Related Mcqs:

1. The technique of asking respondents for completing presented sentences is said to be ____________?

   A. completely unstructured
   B. word association
   C. sentence completion
   D. thematic appreciation test

2. The technique of asking respondents to complete the given story is called _________?

   A. sentence completion
   B. story completion
   C. completely unstructured
   D. word association

3. The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as _________?

   A. projective techniques
   B. graphic projection
   C. situation projection
   D. picture projection

4. The price increasing technique in which customers are asked to pay today’s price as well as inflation increased before delivery of goods is classified as ___________?

   A. escalator clauses
   B. reduction of discounts
   C. unbundling
   D. delayed quotation pricing

5. The technique in which respondents are presented with a picture and to write what they think about the picture is called?

   A. thematic appreciation test
   B. story appreciation test
   C. graphic appreciation test
   D. word appreciation test

6. In marketing research, asking preferences and questions about buying behavior is example of?

   A. experimental research
   B. ethnographic research
   C. observational research
   D. survey research

7. The way how information taken out from customer’s memory or mind is classified as________?

   A. memory revival
   B. memory retrieval
   C. memory encoding
   D. memory decoding

8. When the customers base their predictions on example that comes to mind easily are classified as__________?

   A. availability heuristic
   B. representative heuristic
   C. anchoring heuristic
   D. adjusting heuristic

9. The process about how the individual customer come to know about the market offering, is classified as________?

   A. total set of brands
   B. brands awareness
   C. consideration set
   D. availability set

10. The types of reassert instruments available to market researcher are of?

    A. Two types
    B. Three types
    C. Four types
    D. Five types