A. Two types
B. Three types
C. Four types
D. Five types
Related Mcqs:
- Considering types of wholesalers, the types of agents are?
A. selling agents
B. manufacturer’s agent
C. commission merchants
D. rack jobbers - The researcher finds ‘what people thinks’ with the help of?
A. open ended question
B. close ended question
C. Both a and b
D. none of above - The technique of asking in which the researcher is asked to write first word to come in mind is classified as ____________?
A. word appreciation test
B. graphic appreciation test
C. completely unstructured
D. word association - The research instruments present to respondents consist a set of questions, are classified as __________?
A. technological devices
B. random sample
C. questionnaires
D. stratified sample - The research instruments use in marketing research process do not include ________?
A. questionnaires
B. qualitative measures
C. technological devices
D. random sample - The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
A. product invention
B. communication invention
C. joint invention
D. ownership adaptation - The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - The ‘market-development strategy’ is used to gain market share __________?
A. current products in new market
B. new products for new markets
C. new products in new market
D. current product in current market - The ‘market-penetration strategy’ is used to gain market share in __________?
A. current product in current market
B. current products in new market
C. new products for new markets
D. new products in new market - The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?
A. determining demand
B. select pricing objective
C. analyzing prices of competitor’s
D. estimating costs
