A. open ended question
B. close ended question
C. Both a and b
D. none of above
Related Mcqs:
- The marketer, who finds a stated need and fulfills it with the best market offering is classified as ____________?
A. responsive marketers
B. anticipative marketers
C. creative marketers
D. market driven marketers - The types of reassert instruments available to market researcher are of?
A. Two types
B. Three types
C. Four types
D. Five types - The technique of asking in which the researcher is asked to write first word to come in mind is classified as ____________?
A. word appreciation test
B. graphic appreciation test
C. completely unstructured
D. word association - The traits that can help defining someone’s personality includes?
A. self-confidence and dominance
B. defensiveness and adaptability
C. scalability and autonomy
D. all of above - A company can create differentiation for its product with the help of _________?
A. channel differentiation
B. image differentiation
C. employee differentiation
D. all of the above - The series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as _________?
A. brand audit
B. brand tracking
C. brand valuation
D. brand evaluation - The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
A. marketer’s brand equity
B. customer based brand equity
C. knowledge based equity
D. effective brand equity - The number of customers or potential customers who will help in company’s growth is classified as __________?
A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base - The selling of the product’s price is set with the help of ________?
A. demand
B. supply
C. cost
D. discount and allowance - In the product hierarchy, the product classes that help in satisfying core needs are considered as ___________?
A. product line
B. product class
C. need family
D. product family
