The contractual agreement between independent retailers that has set up central wholesale operation and conduct joint promotion is classified as?

Related Mcqs:

1. The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?

   A. wheel of mega retailers B. wheel of retailing concept C. cycle of retailers D. retailers discount concept...

2. The contractual agreement between wholesaler, service organization and manufacturer according to which business people have rights to own units is classified as?

   A. franchise B. relative stores C. chain stores D. off price voluntary stores...

3. In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

   A. Customer value B. Customer delight C. total service solution D. intangible benefit(s)...

4. The kind of channel arrangement which involves one or more than one independent wholesalers, producers and retailers is classified as?

   A. vertical marketing system B. static distribution channel C. conventional distribution channel D. horizontal marketing system...

5. The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?

   A. involuntary franchising B. voluntary chain C. involuntary chain D. voluntary franchising...

6. The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as?

   A. franchise organization B. member organization C. link organization D. administered organization...

7. The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as?

   A. investment ownership B. contract manufacturing C. joint ownership D. management contracting...

8. The retailers that follow the pattern of “locate-compare-select” to serve their customers are classified as?

   A. full-service retailers B. self-service retailers C. limited service retailers D. super retailers...

9. Considering types of retailers, the store which only carries limited product line is classified as?

   A. specialty stores B. department store C. discount store D. super store...

10. The retailers that provide more specialty goods than others and therefore provide more assistance to customers while shopping are classified as?

    A. limited service retailers B. super retailers C. full-service retailers D. self-service retailers...