A. vertical management
B. horizontal management
C. marketing channel management
D. distribution management
Related Mcqs:
- In marketing channels, the conflict occurs in marketing channels working at same level is classified as?
A. steep conflict
B. slope conflict
C. vertical conflict
D. horizontal conflict - The marketing done by motivating and training of employees for differential customer services is classified as ___________?
A. interactive marketing
B. internal marketing
C. external marketing
D. descriptive marketing - The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called?
A. advertising agency
B. managing agency
C. research agency
D. rational agency - In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?
A. vertical conflict
B. horizontal conflict
C. steep conflict
D. slope conflict - Motivating retailers and collection of intelligence by hiring external experts are the part of ___________?
A. market development system
B. market record system
C. marketing intelligence system
D. market information system - The marketing channels are considered as part of?
A. wholesaler-customer delivery network
B. customer-value delivery network
C. retailer-wholesaler delivery network
D. customer-retailer delivery network - The communication channels such as buzz marketing and word-of-mouth influence are classified as?
A. non-personal communication channels
B. non-emotional communication channels
C. personal communication channels
D. irrational communication channels - The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - The method of managing promotional budget to match the outlays of competitors is called?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method - The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________?
A. non-functional discount
B. functional discount
C. quantity discount
D. descriptive discount
