A. lifestyle
B. personality
C. role
D. status
Related Mcqs:
- The buyer-supplier relationship defines by formal contract having low trust and interaction is classified as________?
A. contractual transaction
B. bare bones
C. contractual selling
D. contractual buying - The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - The individual characteristics of a person that include the lifestyle, values, occupation and self-concept are classified as ____________?
A. social factors
B. personal factors
C. family factors
D. status factors - The kind of marketing through which company connect with targeted segments on one to one interaction basis is classified as?
A. event marketing
B. stress marketing
C. direct marketing
D. indirect marketing - An unlimited and permanent repository of useful information is classified as________?
A. temporary memory
B. motivational memory
C. long term memory
D. short term memory - A group whose values and behaviors are rejected by individuals is classified as________?
A. aspiration groups group
B. associative group
C. dissociative group
D. inspiration group - The way how information taken out from customer’s memory or mind is classified as________?
A. memory revival
B. memory retrieval
C. memory encoding
D. memory decoding - The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as________?
A. peripheral heuristic
B. anchoring heuristic
C. geographical heuristic
D. adjusting heuristic - When the product is risky it can affect the well-being of buyer mentally and is classified as________?
A. attitude risk
B. psychological risk
C. physiological risk
D. social risk - The information acquired from family friends and acquaintances is classified as________?
A. public sources
B. media sources
C. personal sources
D. commercial sources
