The process of watching customers in natural environment is called?

Related Mcqs:

1. The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?

   A. Macro environment
   B. Microenvironment
   C. Both a and b
   D. None of above

2. The ‘natural forces or factors’ are considered in company’s environment called?

   A. Macro environment
   B. Microenvironment
   C. Both a and b
   D. None of above

3. The pricing technique in which the buyers place an order within 20 minutes after watching the paid ad on TV is classified as ___________?

   A. season pricing
   B. emergency pricing
   C. channel pricing
   D. time pricing

4. The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?

   A. kiosk marketing
   B. offline marketing
   C. telephone marketing
   D. direct response TV marketing

5. The short term benefit given to the customers to attract more customers is called?

   A. sales promotion
   B. inbound promotion
   C. outbound promotion
   D. organizational promotion

6. The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?

   A. customer value analysis
   B. corporate image analysis
   C. strategic behavior analysis
   D. benchmarking

7. The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?

   A. attainable segment
   B. measureable segment
   C. accessible segment
   D. substantial segment

8. The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

9. The customized products and services for customers and interaction to individual customers are the part of _________?

   A. retailer’s management
   B. customer relationship management
   C. Company relationship management
   D. supplier management

10. The number of customers or potential customers who will help in company’s growth is classified as __________?

    A. customer’s base
    B. retailer’s base
    C. distributor’s base
    D. marketer’s base