A. dual branding
B. brand building
C. pure branding
D. both A and B
Related Mcqs:
- The technique which is not included in co-branding is _________?
A. retail co-branding
B. wholesale co-branding
C. joint-venture co-branding
D. multiple-sponsor co-branding - In branding, when two or more well perceived brands collaborate together to market product is classified as ________?
A. co-branding
B. mix branding
C. optional branding
D. line fill branding - The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as ___________?
A. mix branding
B. optional branding
C. ingredient branding
D. line fill branding - The branding is based on deep metaphors that are connected to associations, memories and stories are classified as ___________?
A. narrative branding
B. explained branding
C. potential branding
D. weak branding - The branding strategies alternatively use by the marketer’s do not include ________?
A. individual brand names
B. company brand name
C. sub-brand name
D. variant brands - The branding strategy is also called ___________?
A. brand architecture
B. branding rate
C. brand earnings
D. brand responsiveness - The goods that enter completely into manufacturing of the product are classified as ____________?
A. supplies services
B. materials and parts
C. capital items
D. business services - Anything that can be offered by any manufacturers in market to satisfy the demands is classified as ____________?
A. product
B. service
C. core benefit
D. potential product - The portable factory and office equipment such as hand tools, desks and personal computers are classified as ____________?
A. emergency items
B. repair items
C. equipment
D. operating supplies - The shopping goods that are similar in quality and have different prices to justify the comparisons of shopping goods are classified as ____________?
A. homogeneous shopping goods
B. heterogeneous shopping goods
C. impulse shopping goods
D. emergency shopping goods
