A. niche
B. individuals
C. custom group
D. costly customization
Related Mcqs:
- A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?
A. acid test
B. profitability test
C. product positioning strategy
D. segment attractiveness - The list of products depending upon long run consumer benefits and consumer satisfaction does not includes?
A. salutary products
B. outbound products
C. deficient products
D. pleasing products - The market segmentation based on customers seeking brands that deliver benefits is example of
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation - The kind of product mix and marketing mix which appeals large number of buyers is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The companies that targets market very narrowly is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - In a market, the group of consumer’s who are currently buying the company’s product are classified as _____________?
A. target market
B. available market
C. penetrated market
D. potential market - The process of determining profitability of each segment is classified as __________?
A. segment profitability
B. segment positioning
C. acid test segments
D. marketing mix - The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?
A. solution based segmentation
B. need based segmentation
C. segment identification
D. segment attractiveness - Considering the categories of services mix, the air travel with eatable is classified as _________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods
