In a market, the group of consumer’s who are currently buying the company’s product are classified as _____________?

Related Mcqs:

1. The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

2. In the buying process, the group that have indirect impact on consumers is classified as __________?

   A. primary groups
   B. secondary groups
   C. membership groups
   D. formal groups

3. The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?

   A. involuntary franchising
   B. voluntary chain
   C. involuntary chain
   D. voluntary franchising

4. The loss in sales because of poor quality raw materials have been used in production is concluded in companys?

   A. Strengths
   B. Weaknesses
   C. Opportunities
   D. Threats

5. The Companys strengths and weakness are evaluated in?

   A. PEST analysis
   B. SWOT analysis
   C. Both a and b
   D. None of above

6. The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?

   A. consumer to business domain
   B. consumer to consumer domain
   C. business to consumer domain
   D. business to business domain

7. The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?

   A. deficient products
   B. pleasing products
   C. salutary products
   D. desirable products

8. The market consists of a set of consumers having income, access and interest in a product is called ____________?

   A. target market
   B. penetrated market
   C. potential market
   D. available market

9. The way the consumers feel or perceive towards an actual product or potential market offering is called?

   A. sales concept
   B. product idea
   C. product image
   D. customer management

10. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

    A. left-market stretch
    B. down-market stretch
    C. up-market stretch
    D. Two-way stretch