The way the consumers feel or perceive towards an actual product or potential market offering is called?

Related Mcqs:

1. The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

2. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

3. The research which is used to describe market potential of any market offering is best classified as?

   A. casual research
   B. exploratory research
   C. descriptive research
   D. both a and c

4. The products or market offering bought by consumers for personal consumption are classified as?

   A. augmented product
   B. consumer products
   C. industrial products
   D. intangible services

5. The market consists of a set of consumers having income, access and interest in a product is called ____________?

   A. target market
   B. penetrated market
   C. potential market
   D. available market

6. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

   A. left-market stretch
   B. down-market stretch
   C. up-market stretch
   D. Two-way stretch

7. The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called?

   A. maturity stage
   B. productive stage
   C. improved market stage
   D. profit achieved stage

8. The trial amount of any market offering for limited time before full introduction in market is classified as?

   A. premium
   B. advertising specialties
   C. sample
   D. coupon

9. The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?

   A. print and broadcast media
   B. word-of-mouth influence
   C. buzz marketing
   D. display and online media

10. When any firm sells its market offering too many different market segments, it is classified as _________?

    A. product specialization
    B. market specialization
    C. single product concentration
    D. mass customization