A. focus group
B. group discussion
C. demographically selected group
D. psycho graphically selected group
Related Mcqs:
- The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?
A. segment identification
B. segment attractiveness
C. solution based segmentation
D. need based segmentation - The online journals where people post their reviews and thoughts on narrow topic are classified as?
A. business domain website
B. corporate website
C. blogs
D. marketing website - Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as?
A. public relations
B. advertising
C. sales promotion
D. personal selling - The stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?
A. supplier selection
B. proposal solicitation
C. supplier search
D. order-routine specification - Considering industrial structures, the economies whose majority of people belongs to agricultural business are classified as?
A. emerging economies
B. industrial economies
C. raw material exporting economies
D. subsistence economies - The specific companies that are hired for specific projects and design studies are classified as ___________?
A. custom marketing research firms
B. designed researches
C. customer oriented research firms
D. None of above - The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?
A. involuntary franchising
B. voluntary chain
C. involuntary chain
D. voluntary franchising - The specific brand lines supplied to specific retailers are classified as _________?
A. branded variants
B. product variants
C. sub-brand variants
D. line variants - The research type in which the researchers can collect data by observing the relevant factors is called __________?
A. demographic research
B. psychographic research
C. ethnographic research
D. observational research - Considering the franchise organization, the independent business people involved other than service organization is represented as?
A. specialty line handlers
B. corporate units
C. franchisor
D. franchisee
