A. demographic research
B. psychographic research
C. ethnographic research
D. observational research
Related Mcqs:
- The primary data which is gathered by observing relevant actions and people is called?
A. experimental research
B. ethnographic research
C. observational research
D. survey research - The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________?
A. marketing-mix modeling
B. customer-mix modeling
C. data-mix modeling
D. market oriented research - The type of research in which the finders use tools from social sciences disciplines is called __________?
A. ethnographic research
B. demographic research
C. psychographic research
D. geographical research - The collection of data through primary and secondary data sources is classified as __________?
A. data sources
B. observational research
C. objective research
D. applied research - The companies which collect trade and consumer information are classified as _________?
A. indicated service firms
B. syndicated research firms
C. research firms
D. special marketing firms - The research instruments use in marketing research process do not include ________?
A. questionnaires
B. qualitative measures
C. technological devices
D. random sample - The decision made about the research approaches, data sources and sampling plan is included in__________?
A. research plan development
B. problem definition
C. deciding mission statement
D. reporting of findings - The technique that helps the researchers to explore customer’s perceptions about product and brand is called ___________?
A. open-ended questionnaire
B. close-ended questionnaire
C. quantitative measures
D. qualitative measures - When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as __________?
A. focus group
B. group discussion
C. demographically selected group
D. psycho graphically selected group - The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?
A. corporate website
B. marketing website
C. branding website
D. viral website
