The primary data which is gathered by observing relevant actions and people is called?

Related Mcqs:

1. The research type in which the researchers can collect data by observing the relevant factors is called __________?

   A. demographic research
   B. psychographic research
   C. ethnographic research
   D. observational research

2. The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________?

   A. marketing-mix modeling
   B. customer-mix modeling
   C. data-mix modeling
   D. market oriented research

3. The collection of data through primary and secondary data sources is classified as __________?

   A. data sources
   B. observational research
   C. objective research
   D. applied research

4. The group of nations that are gathered to work for common goals in regulation of international level trade is called?

   A. socio-economic community
   B. economic community
   C. geographical community
   D. geo-political community

5. The gathered and acted upon information about the market and its offerings is the part of _________?

   A. the market-sensing process
   B. the customer acquisition process
   C. the fulfill management process
   D. the new-offering process

6. The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?

   A. channel trade release
   B. channel distributive rights
   C. channel ordination
   D. channel conflict

7. The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.

   A. Age of Globalization
   B. Industrial Age
   C. Information Age
   D. Production Age

8. The market demand relevant to industry marketing expenditure show infinity, is said to be _____________?

   A. market potential
   B. market demand
   C. product potential
   D. share potential

9. In brand mantra, the process of making it relevant and meaningful is classified in the dimension of _________?

   A. communication
   B. inspiring
   C. simplifying
   D. straddling

10. The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called?

    A. premium database
    B. customer database
    C. event database
    D. rebate database