A. experimental research
B. ethnographic research
C. observational research
D. survey research
Related Mcqs:
- The research type in which the researchers can collect data by observing the relevant factors is called __________?
A. demographic research
B. psychographic research
C. ethnographic research
D. observational research - The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________?
A. marketing-mix modeling
B. customer-mix modeling
C. data-mix modeling
D. market oriented research - The collection of data through primary and secondary data sources is classified as __________?
A. data sources
B. observational research
C. objective research
D. applied research - The group of nations that are gathered to work for common goals in regulation of international level trade is called?
A. socio-economic community
B. economic community
C. geographical community
D. geo-political community - The gathered and acted upon information about the market and its offerings is the part of _________?
A. the market-sensing process
B. the customer acquisition process
C. the fulfill management process
D. the new-offering process - The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?
A. channel trade release
B. channel distributive rights
C. channel ordination
D. channel conflict - The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.
A. Age of Globalization
B. Industrial Age
C. Information Age
D. Production Age - The market demand relevant to industry marketing expenditure show infinity, is said to be _____________?
A. market potential
B. market demand
C. product potential
D. share potential - In brand mantra, the process of making it relevant and meaningful is classified in the dimension of _________?
A. communication
B. inspiring
C. simplifying
D. straddling - The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called?
A. premium database
B. customer database
C. event database
D. rebate database