A. data sources
B. observational research
C. objective research
D. applied research
Related Mcqs:
- The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________?
A. marketing-mix modeling
B. customer-mix modeling
C. data-mix modeling
D. market oriented research - The information obtained from company’s network data sources is classified as?
A. internal databases
B. external databases
C. outsourced databases
D. both a and b - The collection, analysis and reporting of available data for any given marketing situation is classified as?
A. external databases
B. outsourced databases
C. marketing research
D. both a and b - The decision made about the research approaches, data sources and sampling plan is included in__________?
A. research plan development
B. problem definition
C. deciding mission statement
D. reporting of findings - A coordinate collection of procedures, data, systems with supporting hardware and software is defined as ____________?
A. marketing decision support system
B. sampling decision support system
C. planning support system
D. marketing support system - The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called?
A. premium database
B. customer database
C. event database
D. rebate database - The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain - The collection of individual customer comprehensive information which is accessible and actionable is classified as __________?
A. company database
B. individual database
C. customer database
D. detailed database - The primary data which is gathered by observing relevant actions and people is called?
A. experimental research
B. ethnographic research
C. observational research
D. survey research - The trading of raw material through online sources between buyers and sellers is classified as?
A. e-procurement
B. de-procurement
C. online selling
D. direct marketing
