A. research plan development
B. problem definition
C. deciding mission statement
D. reporting of findings
Related Mcqs:
- The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________?
A. marketing-mix modeling
B. customer-mix modeling
C. data-mix modeling
D. market oriented research - The research approaches in marketing research does not include?
A. experimental research
B. observational research
C. ethnographic research
D. survey research - The collection of data through primary and secondary data sources is classified as __________?
A. data sources
B. observational research
C. objective research
D. applied research - In sampling plan, the question ‘To whom should we survey?’ is the part of __________?
A. sampling size
B. sampling procedure
C. sampling unit
D. sampling scale - In sampling plan, the question ‘how many people the Company should survey’ is the part of _____________?
A. sampling size
B. sampling unit
C. sampling scale
D. sampling procedure - The researchers sampling plan consists of _______?
A. sampling unit
B. sampling size
C. sampling procedure
D. all of the above - The information obtained from company’s network data sources is classified as?
A. internal databases
B. external databases
C. outsourced databases
D. both a and b - In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
A. need recognition
B. information search
C. purchase decision
D. both b and c - The research instruments use in marketing research process do not include ________?
A. questionnaires
B. qualitative measures
C. technological devices
D. random sample - The research type in which the researchers can collect data by observing the relevant factors is called __________?
A. demographic research
B. psychographic research
C. ethnographic research
D. observational research
