A. marketing decision support system
B. sampling decision support system
C. planning support system
D. marketing support system
Related Mcqs:
- The collection of data through primary and secondary data sources is classified as __________?
A. data sources
B. observational research
C. objective research
D. applied research - The analysis of data from variety of sources such as media spending data and retailer scanner data are called as ___________?
A. marketing-mix modeling
B. customer-mix modeling
C. data-mix modeling
D. market oriented research - The ‘sales information systems’ and ‘customer data bases’ are the part of company’s ____________?
A. external record
B. private record
C. public record
D. internal record - The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called?
A. premium database
B. customer database
C. event database
D. rebate database - The collection, analysis and reporting of available data for any given marketing situation is classified as?
A. external databases
B. outsourced databases
C. marketing research
D. both a and b - The sources and procedures use to get information about marketing development of every single day are the part of _________?
A. marketing intelligence system
B. market development system
C. market record system
D. market information system - The series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as _________?
A. brand audit
B. brand tracking
C. brand valuation
D. brand evaluation - The collection of activities used to sell products too directly to end user for non-business use is classified as?
A. inter-modeling
B. distribution operation
C. wholesaling
D. retailing - Motivating retailers and collection of intelligence by hiring external experts are the part of ___________?
A. market development system
B. market record system
C. marketing intelligence system
D. market information system - The collection of individual customer comprehensive information which is accessible and actionable is classified as __________?
A. company database
B. individual database
C. customer database
D. detailed database
