The buying of ‘Lamborghini’ automobiles by customers willing to travel great distances is an example of?

Related Mcqs:

1. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

   A. Business markets
   B. Global markets
   C. Consumer markets
   D. Nonprofit and governmental markets

2. The kind of sales people who travel to call all the customers in field is classified as?

   A. inside sales force
   B. outside sales force
   C. channel intermediaries
   D. nominal sales force

3. The type of market offerings that customers buy without committing any buying efforts are called?

   A. specialty products
   B. local goods
   C. convenience products
   D. industrial products

4. To avoid complex buying situation, the buying of packaged solution from single seller is considered as?

   A. new task
   B. modified rebuy
   C. straight rebuy
   D. solutions selling

5. The customer buying behavior such as little planning before buying products is included in?

   A. convenient specialty products
   B. unsought products
   C. sought products
   D. convenient products

6. The Apple customers who keeps buying same brand in every purchase is an example of?

   A. user status
   B. usage rate
   C. loyalty status
   D. benefits sought

7. The highly involved consumer buying behavior and customers perceive fewer differences among brands is called?

   A. complex buying behavior
   B. variety seeking buying behavior
   C. dissonance reducing buying behavior
   D. habitual buying behavior

8. In the buying process, the group that have direct impact on customers is classified as____________?

   A. membership groups
   B. primary groups
   C. secondary groups
   D. both A and B

9. The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow _____________?

   A. motivation route
   B. elaboration cue
   C. central route
   D. value route

10. The percentage or number of customers who move from one level to next level in buying decision process is called ________?

    A. conversion rates
    B. marketing rates
    C. shopping rates
    D. loyalty rates