A. The production concept
B. The product concept
C. The selling concept
D. The marketing concept
Related Mcqs:
- According to competitive positions, the main focus of market challenger strategy is to?
A. expand market share
B. follow at a distance
C. multiple niching
D. full frontal attack - According to competitive positions, the main focus of market follower strategy is to?
A. multiple niching
B. full frontal attack
C. expand market share
D. follow at a distance - According to competitive positions, the main focus of market leader strategy is to?
A. expand market share
B. indirect attack
C. multiple niching
D. full frontal attack - The marketing strategy which does not focus on the difference between the consumer needs is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The information which are collected through observation, focus group and surveys are included in __________?
A. primary data sources
B. secondary data sources
C. external marketing
D. internal marketing - The focus on customer’s evaluations and opinions is classified as _______?
A. brand judgments
B. brand resonance
C. brand emotions
D. brand conversation - In designing the brand portfolio, the focus is always on _________?
A. maximum market coverage
B. minimum market coverage
C. categorize market coverage
D. brand house coverage - The process of defining the focus of selling to potential market is called __________?
A. strategic market definition
B. financial market definition
C. target market definition
D. business analysis definition - The successful and goal oriented people who focus on family and career are classified as _________?
A. motivators
B. non-motivators
C. achievers
D. non-thinkers - To create strategy between demand and supply, the peak time efficiency, shared services and increased service participation are strategies of ________?
A. descriptive side
B. demand side
C. supply side
D. complementary side
