A. expand market share
B. follow at a distance
C. multiple niching
D. full frontal attack
Related Mcqs:
- According to competitive positions, the main focus of market follower strategy is to?
A. multiple niching
B. full frontal attack
C. expand market share
D. follow at a distance - According to competitive positions, the main focus of market leader strategy is to?
A. expand market share
B. indirect attack
C. multiple niching
D. full frontal attack - Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as?
A. market follower
B. market niche
C. market challenger
D. market leader - Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as?
A. market challenger
B. market leader
C. market follower
D. market niche - Considering competitive positions, the company with the largest share in market in its industry is classified as?
A. market challenger
B. market leader
C. market follower
D. market niche - The attack strategy challenger spots areas where the competitors are underperforming is considered as _____________?
A. technological attack
B. geographic attack
C. strategic attack
D. planned attack - The pricing strategy used to set price of by-products to make the price of main product even more competitive is classified as?
A. by-product pricing
B. captive product pricing
C. optional product pricing
D. Two part pricing - Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as?
A. market follower
B. market niche
C. market challenger
D. market leader - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The defense strategy in which the leader stretches over new market territories using market diversification is classified as _____________?
A. mobile defense
B. static defense
C. stable defense
D. unstable defenses
