The attack strategy challenger spots areas where the competitors are underperforming is considered as _____________?

Related Mcqs:

1. According to competitive positions, the main focus of market challenger strategy is to?

   A. expand market share
   B. follow at a distance
   C. multiple niching
   D. full frontal attack

2. The strategy that focuses on smaller segments and attract only few competitors is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

3. The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as?

   A. learning pricing
   B. marginal pricing
   C. competition based pricing
   D. demand based pricing

4. The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as?

   A. exclusive distribution
   B. exclusive dealing
   C. inclusive distribution
   D. intensive distribution

5. The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

6. The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?

   A. kiosk marketing
   B. offline marketing
   C. telephone marketing
   D. direct response TV marketing

7. The attack stage in which the strategies cause gaps and then the marketing gaps are filled is considered as ___________?

   A. bypass attack
   B. guerilla attack
   C. flank attack
   D. frontal attack

8. The defense which hits the competitors and keeping off the balance in between is classified as __________?

   A. position defense
   B. flank defense
   C. preemptive defense
   D. offensive defense

9. An ability to determine the marketing strategy to affect customer mind-set is considered as _________?

   A. develop multiplier
   B. program multiplier
   C. market multiplier
   D. customer multiplier

10. The defense strategy in which the leader stretches over new market territories using market diversification is classified as _____________?

    A. mobile defense
    B. static defense
    C. stable defense
    D. unstable defenses