A. primary data sources
B. secondary data sources
C. external marketing
D. internal marketing
Related Mcqs:
- The information is collected from consumer rating organizations and mass media is classified as_________?
A. public sources
B. experimental sources
C. personal sources
D. commercial sources - The information which is collected from sales dealers, sales displays and advertising is classified as ____________?
A. personal sources
B. commercial sources
C. public sources
D. experimental sources - The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?
A. involuntary franchising
B. voluntary chain
C. involuntary chain
D. voluntary franchising - The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as?
A. market skimming pricing
B. market penetration strategy
C. business line pricing
D. product line pricing - The process of defining the focus of selling to potential market is called __________?
A. strategic market definition
B. financial market definition
C. target market definition
D. business analysis definition - In information search, the consumers can obtain information from?
A. personal sources
B. commercial sources
C. experiential sources
D. all of above - The complete set of stored information and information strength is classified as_________?
A. associative network memory model
B. distributive network memory model
C. classified network memory model
D. representative network memory model - In business buying process, the group who furnish the information to evaluate alternatives is classified as?
A. user
B. influencer
C. decider and gatekeeper
D. buyer - In business buying process, the group who manage and control information flow is classified as?
A. user
B. influencer
C. decider
D. gatekeeper
