In business buying process, the group who manage and control information flow is classified as?

Related Mcqs:

1. In business buying process, the group who furnish the information to evaluate alternatives is classified as?

   A. user
   B. influencer
   C. decider and gatekeeper
   D. buyer

2. In business buying process, the group who has formal authority of supplier selection is classified as?

   A. user
   B. influencer
   C. decider and gatekeeper
   D. buyer

3. In business buying process, the group having informal or formal power of approving suppliers is classified as?

   A. user
   B. influencer
   C. decider and gatekeeper
   D. buyer

4. The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?

   A. involuntary franchising
   B. voluntary chain
   C. involuntary chain
   D. voluntary franchising

5. Step in the information search in the buying process, the milder search state is classified as_______?

   A. less attention
   B. heightened attention
   C. data attention
   D. research attention

6. In the buying process, the group that have direct impact on customers is classified as____________?

   A. membership groups
   B. primary groups
   C. secondary groups
   D. both A and B

7. In the buying process, the group that have indirect impact on consumers is classified as __________?

   A. primary groups
   B. secondary groups
   C. membership groups
   D. formal groups

8. The business buying process starts with the?

   A. problem recognition
   B. general need description
   C. product specification
   D. supplier search

9. In business buying process, the participants involved are?

   A. user
   B. influencer
   C. decider and gatekeeper
   D. buyer

10. In business buying process, the one who uses the product is called?

    A. user
    B. influencer
    C. decider and gatekeeper
    D. buyer