A. Little fit
B. Strong fit
C. Good fit
D. Limited fit
Related Mcqs:
- If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - In ‘Butterflies’ group, the customer needs and company’s market offering has?
A. Good fit
B. Little fit
C. Strong fit
D. Limited fit - The ‘limited fit’ between customer needs and company’s product is shown by?
A. Barnacles
B. Butterflies
C. True friends
D. Strangers - The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The Companys strengths and weakness are evaluated in?
A. PEST analysis
B. SWOT analysis
C. Both a and b
D. None of above - The process about how the individual customer come to know about the market offering, is classified as________?
A. total set of brands
B. brands awareness
C. consideration set
D. availability set - The set of customer’s having interest in market offering but lack of access to it is called __________?
A. potential market
B. available market
C. target market
D. penetrated market - The benefits that customer’s views are essential to credible market offering are classified as ___________?
A. competitive points of parity
B. category points of parity
C. desirable points of parity
D. comparative points of difference - The state which describes how well the market offering fulfill the customer’s needs, is considered as __________?
A. brand imagery
B. brand feelings
C. brand salience
D. brand performance - All the costs customer expects to incur to buy any market offering is called __________?
A. total economic cost
B. total functional cost
C. total customer cost
D. total sampling cost
